Multi Ratio

A marketing strategy that budding companies can use to advertise their products is through giving away perks and freebies for customers who avail of their goods. Perks can be in the form of selling of their newly introduced product at a discounted price. This is a good strategy because customers will tend to buy more of the product (especially if the product is really good) since it is sold at a lower price compared to its competitors. Freebies can be in the form of gifts such as promotional bags or gift stubs. This is also another great tactic because the customer does not only get something for free, the company can also have its name or logo imprinted on the free item. Thus, it can be a form of advertising.

If the new product is a food, sample tasting is a smart move.

These budding companies can also market their products by participating in trade shows or trade fairs. A trade show is an exposition of different goods participated upon by different corporations under one roof. Trade show of fast moving goods (i.e. necessities) allows consumers to buy many products. Therefore, giving out large promotional bags where they can put the products they have bought is a big advantage.

During trade shows, it is also good to give your fellow retailers business gifts such as samples of your product. It is possible that they may like your product and recommend it to their associates and acquaintances. And it is also possible that they may avail more of your product when they need it.

Advertising is one of the best ways to make your product known and in one way or another it may help you boost your sales. For small businesses, advertising though is a must because small businesses are quite great in number, competition is great. It is said by the Small Business Administration in USA that 5% of an entrepreneur’s gross annual sales would be allotted for advertising. This budget may seem quite small but understanding advertising rules, building your own advertisements would be very easy.

In building an advertisement, choose one type of market or costumers that you would like to target. For example, if your business or product is about baby food, your target market should be the ones buying baby food. In this case, make sure that your advertisement will appeal to mothers. In advertising, use only ONE message. Your ad must quickly communicate its core message in 3 seconds, so long statements won’t do. Think of something that is catchy, put some rhyme and something really related to your product or service. You must also add credibility to your advertisements by making sure that you only advertise what is true about the product.

Remember that a good advertisement does not only make you sell products and services, but it creates curiosity and interest among customers. The right ad makes people want more information about your product. If you have poor response, the problem is not only the medium of the advertisement but also the message of the ad as well. This is why planning, testing and constant exposure is needed for the advertisement to truly work.

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