A marketing strategy that budding companies can use to advertise their products is through giving away perks and freebies for customers who avail of their goods. Perks can be in the form of selling of their newly introduced product at a discounted price. This is a good strategy because customers will tend to buy more of the product (especially if the product is really good) since it is sold at a lower price compared to its competitors. Freebies can be in the form of gifts such as promotional bags or gift stubs. This is also another great tactic because the customer does not only get something for free, the company can also have its name or logo imprinted on the free item. Thus, it can be a form of advertising.
If the new product is a food, sample tasting is a smart move.
These budding companies can also market their products by participating in trade shows or trade fairs. A trade show is an exposition of different goods participated upon by different corporations under one roof. Trade show of fast moving goods (i.e. necessities) allows consumers to buy many products. Therefore, giving out large promotional bags where they can put the products they have bought is a big advantage.
During trade shows, it is also good to give your fellow retailers business gifts such as samples of your product. It is possible that they may like your product and recommend it to their associates and acquaintances. And it is also possible that they may avail more of your product when they need it.